Author: David Goldstein

How To Improve Your Email Strategy

Email marketing can be extremely tricky. But today's article looks at transactional emails and how you can turn them into customer engaging tools. "Transactional emails are opened at over twice the rate of promotional and newsletter emails. The reason for this is context. Each of...

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These Changes May Boost Your CTR

Today's article suggests 10 changes to your AdWords search campaign that may boost your Click Through Rate (CTR). Here's one of the changes, "Increase your Click through Rate (CTR) by writing hyper descriptive display URLs with the 35 character limit. Experiment CTRs by using identical...

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HTML Essentials

Not too long ago Myspace was in its prime. And if you had a myspace, you knew that if you wanted a perfect profile, you needed to know at least a little code. But now everything has been simplified and so you don't even need...

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Creating More Conversions

Today we're looking into an article about AdWords and how you can go from spending a fortune to "move up" to spending less and creating more conversions. Here's a quote from the article, "an ad in top position will generate more clicks but won’t generate...

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Email Marketing Mistakes

Not getting enough clicks on your marketing emails? Are you sure you're not making one of these mistakes, for example, sending your emails out at the wrong time? "If your readers are opening and not clicking, it may be that they’re too busy at the...

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