Preheaders May Be Negatively Affecting Your Email Marketing

Preheaders May Be Negatively Affecting Your Email Marketing

Today's article discusses everything that has to do with preheaders. Not sure what a preheader is? If you've ever been on your phone checking your email, you've seen them, it's that one line preview below the subject line. So how can preheaders affect your email marketing? Here's what they had to say, “This is what I discovered: Preheaders can indeed have a significant effect on your email performance metrics. However, I still had some questions: With what metrics? In what way? By how much?” To read their findings and to read more, CLICK HERE.